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Pricing & Care

Understanding Pricing
The price of a diamond is affected primarily by the collective gradations of all the 4 C’s. The higher the gradation the higher is the value. Each and every characteristic affect the price independently. Therefore it is very important to understand the 4 C’s before you make your purchase.

Diamond prices are generally not affected by any other external factors. For example, in a situation of an economic meltdown, bankruptcies, market collapses or wars several investments like real estate, stocks tumble down in value remarkably. However, the diamond values remain unaffected by any kind of economic crashes, natural disasters, currency reforms or inflation. As a matter fact, in times of crisis, investments such as diamonds are most sought after and become the best suitable exchange commodity.

There are a few independent institutions who publish diamond prices on a weekly fortnightly or monthly basis. These prices do not reflect total authenticity like in precious metal prices, but can be used as an indication for your reference. The most commonly accepted such publication is The Rapaport Diamond Price List. Although this is not available without subscription, you can call on us and ask us for pricing information at any time. We would be more than glad to give you price quotes for any quality you want.


Diamond Care
Since the diamond is the hardest known substance and cannot be easily broken, caring for your diamond is an extremely simple process.

The best option is to contact us for a free professional cleanup and checkup. Alternatively, to clean your diamond at home, simply soak it in warm water with any mild detergent and gently brush the diamond jewellery with a soft toothbrush. Then rinse it in warm running water and wipe it dry with a soft lint-free cloth.

To prevent any damage to your diamonds or jewellery, make sure you do not store all your diamond jewellery together as rubbing and scratching can make a diamond scratch another diamond. Also do contact us every six months to check for any loose prongs or setting.


History & Facts
The word ‘diamond’ comes from the Greek work ‘adamas’ meaning unconquerable. Diamonds are formed at great depths (100 kms to 200 kms) beneath the earth’s surface through billions of years. The youngest diamond is 900 million years old and the oldest is 3.2 billion years old.

Diamonds were first mined in India about 2800 years ago. Dwindling Indian supplies led to the discovery of diamond deposits in Brazil during the 18th century. South Africa’s massive diamond deposits were discovered in 1866 and discovery of deposits in Siberia followed in 1954. Today western Canada is the site of the newest diamond rush. Recently scientists have found traces of diamonds around meteor impacts reinstating the ancient belief that diamonds were fragments of stars.

Even with modern mining techniques approximately 250 tons of earth must be mined to create a one carat diamond of gem quality. In recorded history as little as 350 tons of diamonds have ever been mined till date and only 20% of these are of gem quality.

A diamond is made up of carbon and is the hardest known substance to man. On a hardness scale from 1 to 10, a fingernail would be rated at 2, steel at 5 and a diamond at 10. A diamond looses an average of 50% of its weight during the cutting, polishing and manufacturing process. 8 out of 10 diamonds in the world are cut and polished in India.

Revenues generated from the diamond industry are today used for various social benefits.
1.    An estimated 5 million people have access to appropriate healthcare globally.
2.    An estimated 10 million people globally are directly or indirectly supported by the diamond industry.
3.    Approximately one million people are employed by the diamond industry in India.
4.    Revenues from the diamond industry are instrumental in the fight against HIV/AIDS world over.
5.    In July 2000, the global diamond industry announced its zero-tolerance policy towards conflict diamonds which have been reduced from 4% at time of implementation to less than 1% today.






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